Step 4：全部合わせると・・・

以下のようになります：

（実際の会話で話しやすくするために、各項目のタイトルをアレンジしました。）

概観すると日本人は健康志向で、市場自体は縮小ぎみ、しかも競合が多いです

• • Japan’s population is shrinking and ageing. Young singles tend to eat out alone.
  • Japanese consumers are generally health conscious, but the majority feel ok with hamburgers. 
  • In big cities in Japan, we have an endless number of food choices. 
  • Increasing number of convenience stores and supermarkets are offering ready-to-eat meals at low price points. 

競合は無限にいますよ。国内でも海外市場でも

• • The competition is so harsh already and it’s getting worse every year. 
  • Competitors come not just from the hamburger category, but also from other food categories such as Chinese, Italian (Spaghetti and pizza), Japanese (Udon, Soba and Sushi) and Cafe and bakery.
  • Foreign competitors are joining as well including Burger King, Wendy’s and Shake Shack.
  • Of course, we can’t compete with all of them, and we shouldn’t. Instead, we should make our target customers clear, focus on our strengths and communicate our offerings to them effectively.  
  • In foreign markets, for example, in developing countries, disposable income is increasing, and that is a plus for us. But the economic growth also means we face competitions from local chains copying business models of foreign entrants like us.
  • Oftentimes local players win, and one of the reasons is their deeper understanding of cultural preferences.

食の選択肢が多いことは、お客様に取ってはいいことなんですが

• • Customers are fickle because the switching cost is very low. Most of them don’t stick to one brand. They just go to whatever restaurants that are nearest or cheapest. 
  • As is often the case in the retail business in general, the location matters a lot.  

業者が多い分、仕入れは優位です

• • We don’t mean to take advantage of them or anything of that sort, but we have the upper hand over suppliers. 
  • There are so many suppliers that provide us with what we need including beef, buns, lettuce and tomatoes. The larger we are, the more bargainig power we hold. 
  • Maybe they could exercise stronger power if the industry vertically becomes integrated and forms large conglomerates, but I doubt it happens. 

お客様は、ファースト・フード以外に流れることも・・・自炊する方も増えましたね

• • In big cities like Tokyo, consumers have a huge selection of various foods – traditional full service restaurants, fast casual restaurants, family-style, etc. 
  • Even convenience stores are taking away our market share by offering ready-to-eat meals for breakfast and lunch.
  • More people cook at home especially after the pandemic.

異なる業態からの参入もあって、競争は増すばかりです

• • There are and will be more new entrants as they think it easy to start a burger shop, which is not actually.
  • As a matter of fact, some of them are not exactly new entrants. They were in another segment of the restaurant industry. They just launched a new fast food brand.
  • One example is full service restaurants that offer take-out items that can poach our shares.

どうですか？すごくないですか？いえいえ、私が書いた英文がすごいんじゃなくて、各要素についてちょっとしか書いていないのに、全部合わせるとまとまりのある文書の出来上がりです！

単語もせいぜい中学の後半～高校２年まで。文の構造も、９５％は現在形です。

「こんなシンプルなんでいいの？」と思われましたか？これで充分です。実際にNYでNative speakersとのSmall talkはこんなものです。